How to Stand Out In Front of Today's Sellers
In today’s market, you need to be an expert on today’s seller – what motivates them, where and how to find them, and how to stand out from other agents competing for their business.
Here, we explore how agents can use the latest Zillow research to nurture today’s home sellers.
Provide Exceptional Customer Service
According to Zillow Consumer Housing Trends Data 2023, 82% of sellers ranked a responsive first impression as a characteristic they’re most likely to consider highly important in an agent. By prioritizing customers’ needs and maintaining open communication throughout the process, you will naturally stand out in conversations among satisfied customers, who will help promote word-of-mouth advertising and referrals. Maintain prompt, transparent communication with clients, keeping them informed at every stage of the buying or selling process.
Use Professional Photography and Virtual Tours
The 2023 Consumer Housing Trends Report also found that 78% of sellers are more likely to hire an agent who includes virtual tours and/or interactive floor plans in their services. Use high quality photography and virtual tours to showcase properties effectively and attract potential buyers. In addition to high-resolution photography, virtual tours and interactive floor plans, Listing Media Services offers aerial photography and video, social media videos, amenity images, virtual staging, furniture removal and more.
Build Community on Social
Engaging with your audience on social media platforms is a great way to build relationships, share valuable content and stand out among clients. Differentiate yourself from the competition by posting videos addressing existing and prospective clients with your listing marketing practices and showcase listings to pique interest.
Elevate Your Online Brand
Establish a unique and memorable brand that reflects your personality and values, setting you apart from the competitors. Showcase listings help by featuring the agent’s name, photo, bio and contact information on every listing to make it easy for interested shoppers to find and connect with you.
Post Compelling Testimonials
According to Search Engine Journal, 91% of 18- to 34-year-olds trust reviews online just as much as personal recommendations. And according to Zillow’s Consumer Housing Trends Report 2023, online reviews are considered “very/extremely important” in an agent among 73% of sellers who used an agent. That’s a significant increase over 2022 when 56% of sellers said the same. The best time to ask for the review? Right after you’ve closed the sale and the agent experience is still fresh in your listing client’s memory.
Sell Them With Showcase
Sellers want an agent who can add value and help their listings stand out from the competition, so what better way to convey your differentiated listing experience than with Showcase?
Unlike any other listing experience, Showcase can help differentiate your listings with immersive, interactive media, prioritized placement with personalized search results and expanded marketing reach on Zillow. Use email or text to message these benefits of Showcase, and lean into social media platforms to expand your reach. You can also supplement your digital channels with direct mail featuring a QR code that leads customers to your Showcase listing or online channels.
Showcase success stories are a great way to show off all the ways you’ll support your prospective seller clients and win their business.
