Boost Your Real Estate Brand with Video Marketing on Social Media

In today’s digital age, you have a powerful tool at your fingertips to reach a wider audience and showcase your listings – video marketing on social media. 

By incorporating video into your social media strategy, you can expand your brand awareness, engage with potential buyers and sellers, and ultimately drive more leads. 

Here, we’ll explore the benefits of using video in real estate marketing and provide tips on how to leverage this powerful tool to stand out in a competitive market.

The Power of Video Marketing in Real Estate

Video has become an increasingly popular and effective medium for real estate marketing. Here are some key reasons why real estate agents like you should consider incorporating video into your social media strategy:

Engaging Visual Content. Video allows you to provide a more immersive and engaging experience for your audience. By showcasing properties through video tours, you can give potential buyers a better sense of the space and layout, ultimately capturing their interest more effectively than static photos or text descriptions.

Increased Brand Awareness.  Social media platforms prioritize video content, making it more likely to reach a larger audience compared to traditional posts. By creating and sharing high-quality videos, you can increase your brand visibility and attract new followers who may not have discovered them through other means. 

Personal Connection. Video humanizes the real estate experience by allowing agents like you to showcase your personality and expertise. By appearing on camera, you can build a personal connection with your audience, establishing trust and credibility that can lead to stronger client relationships. 

Tips for Using Video in Social Media Marketing

Follow these practical tips to help maximize your impact on social media:

Create Professional-Quality Videos. Invest in good equipment and editing tools to ensure your videos are of highest quality. Clear audio, good lighting and smooth transitions can help differentiate a good from great video and how it will be perceived by your viewers. 

Showcase Property Tours. Give potential buyers a virtual tour of properties by creating video walkthroughs. Highlight key features, unique selling points and the overall feel of the property to pique the interest of viewers. In addition to high-resolution photography, virtual tours and interactive floor plans, Listing Media Services offers social media videos that Showcase agents can use to help promote their Zillow Showcase listings as a way to stand out and differentiate themselves from the competition.

Share Testimonials and Success Stories. According to Search Engine Journal, 91% of 18- to 34-year-olds trust reviews online as much as personal recommendations. And according to Zillow’s Consumer Housing Trends Report 2023, online reviews are considered “very/extremely important” in an agent among 73% of sellers who used an agent. You might use video on your social channels to feature testimonials from clients and showcase transactions to help build credibility and trust with your audience. Seeing real-life examples of your expertise can help inspire confidence.

Position Yourself as a Hyperlocal Hero. Video posts on social media are a great way to share market insights, industry trends and tips for homeowners looking to sell or buy. You might shoot a video of the local parks, coffee shops, retail stores or key influencers in the area to demonstrate your local knowledge to newcomers.  

Personalize Your Brand. Social video posts can also offer a great way to add a personal touch to your brand. Introduce yourself, share your story and highlight what sets you apart from other agents. Showcase agents, for instance, offer an exclusive listing product and service that’s designed to be limited to 10% of listings in a market. Building a personal connection through video can help potential clients feel more comfortable and confident in choosing you as their agent.

Engage Potential Clients. Use video to tell compelling stories that may resonate with your audience. Share success stories, behind-the-scenes glimpses of your work or testimonials that showcase your exceptional service. Engaging storytelling can captivate viewers and make your brand even more memorable.

Go Live! Take advantage of live video features on social media platforms to interact with your audience in real-time. Host virtual open houses, Q&A sessions or neighborhood tours to engage with potential clients and answer their questions directly. Live videos help create a sense of urgency and exclusivity that can drive engagement. 

Collaborate with Influencers. Partner with local influencers or industry experts, such as mortgage brokers, lenders, stagers, landscapers, movers and contractors, to create collaborative video content. This can help you reach a larger audience, gain credibility and tap into new networks of potential clients. Collaborations can also add a fresh perspective to your brand and increase your visibility.

Tailor to Social Media Channels. By tailoring your video content to the specific characteristics and preferences of each social platform, you can help maximize your reach and engagement with your audience.  For example, on Facebook, you may use longer-form videos to share in-depth market insights, property tours and client testimonials. You might take advantage of Facebook Live to engage with followers in real-time, host virtual events and showcase behind-the-scenes glimpses of your work. 

Instagram is all about visual appeal and storytelling. Use Instagram Stories to share quick, engaging snippets of your day-to-day activities, property highlights and real estate tips. Leverage IGTV for longer videos such as property tours, agent interviews and informative series and Instagram Reels for short, creative and entertaining videos to help stand out to a younger audience. 

YouTube is a powerful platform for hosting longer, more detailed videos. Create high-quality videos such as property walkthroughs, neighborhood tours and expert advice on buying or selling a home. Optimize your video titles, descriptions and tags with relevant keywords to improve searchability. Consistency is key on YouTube, so establish a regular posting schedule to keep your audience engaged. 

TikTok thrives on short, engaging and entertaining video content. Get creative with trends, challenges and music to showcase your personality and capture the attention of younger prospects. Use TikTok to share quick property highlights and real estate tips in a fun format. TikTok’s duet and stitch features enable you to collaborate with other users and increase your reach. Remember to use popular hashtags and engage with the TikTok community to boost visibility.

Keep It Short and Engaging. Lastly, you’ll want to create short, attention-grabbing videos that quickly convey your message and capture viewers from the moment they click into your social media video. After all, short and sweet videos often create the most lasting impression.