Zillow Showcase

Showcase Agents Win 20% More Listings*
Join This Exceptional Group With Access to Powerful Marketing on Zillow1

 

SEE IT HERE, FIRST

Showcase by Zillow logo

ACTIVE SHOWCASE LISTINGS DROVE ON AVERAGE²:

75%

more page views

compared to non-Showcase listings on Zillow.

68%
more saves

compared to non-Showcase listings on Zillow.

75%

more shares

compared to non-Showcase listings on Zillow.

See what some Showcase agents are saying about the product:

"Showcase listing results are outstanding. Our views and saves on Zillow are making our listing stand out above the crowd. We are utilizing this marketing to win listing appointments and maintain higher listing commissions. We are thrilled with this product."

Carl Hawthorne
The Carl Hawthorne Team, Showcase subscriber

"Our experience with ShowingTime+ has been seamless. From the on-boarding & training, to the communication about product changes and photography schedule all the way to final product. The photos and media we received were outstanding and we are thrilled to be using ShowingTime+."

Sara Morey
Echo Fine Properties

"We love the wow factor of the Showcase listing, it really sets our listings apart. An agent just shared that she presents it to her sellers using the flyer and they will pull up an active Showcase listing on Zillow to show her clients and they were VERY impressed with it."

Matt Hester
Matt Hester Homes

HEAR FROM SHOWCASE AGENTS

  • Showcase listing results are outstanding. Our views and saves on Zillow are making our listing stand out above the crowd. We are utilizing this marketing to win listing appointments and maintain higher listing commissions. We are thrilled with this product.
    Carl Hawthorne
    The Carl Hawthorne Team
  • Our experience with ShowingTime+ has been seamless. From the on-boarding & training, to the communication about product changes and photography schedule all the way to final product. The photos and media we received were outstanding and we are thrilled to be using ShowingTime+.
    Sara Morey
    Echo Fine Properties
  • We love the wow factor of the Showcase listing, it really sets our listings apart. An agent just shared that she presents it to her sellers using the flyer and they will pull up an active Showcase listing on Zillow to show her clients and they were VERY impressed with it.
    Matt Hester
    Matt Hester Homes
zillow showcase agent profile

YOUR LISTING PRESENTATION CAN NOW WIN AGAINST COMPETITION

Bring something unique to your sellers by joining the select group of agents with access to Zillow Showcase. Offer a high-performing marketing solution that's stacked with ways to expand the awareness of their home and your brand on popular locations across Zillow, the #1 U.S. residential real estate app.3

showcase-amplify-visibility

BUILD YOUR BUSINESS WITH THE POWER AND REACH OF ZILLOW

You've never seen a listing quite like this before. Get the next-generation of listings on Zillow with an elevated, media-forward design. It's packed with astonishing performance from prioritized placement in search results to dedicated email blasts. It’s the ultimate marketing solution that puts your business on full display.

showcase listings on zillow map
Showcase-Get-Connected
showcase experience on zillow mobile device

SELL HOMES FOR MORE MONEY, FASTER

Imagine if you could tell sellers that you can sell their home for more money and faster. With Showcase, it gets real. Showcase listings are 20% more likely to go pending the first 14 days4 and sell for 2% more━that's $9,000 more on an average house5.

Showcase-Get-Connected

AND IT'S ALL ABOUT WINNING MORE LISTINGS

How about 20% more listings? Showcase agents are winning 20% more listings than similar non-Showcase agents1.  That's some outsized performance that fits right into your business. 

zillow showcase map image

WATCH NOW OR ATTEND A SESSION


How Zillow Showcase is Changing The Way Agents Win Listings

View Sample Showcase Listings

ZILLOW SHOWCASE FEATURES

eye-catching-marks

Exclusivity - showcase is designed to not exceed 10% of listings in a market

Limited number of listings per market

Limited number of listings per market

Prominent agent branding

Prominent listing agent branding

Amplified personalized search

Amplified Exposure in Personalized Zillow Searches

AI powered innovation

AI-Powered Immersive Visuals and Innovative Listing Design

Connect with interested shoppers

Easy contact from interested shoppers

Eye-catching icons

Eye-Catching Icons and Markers in Zillow Search

teams_white_small

Teams-friendly functionality

agent-branding-2

available in zillow immerse app on Apple Vision Pro

Common Questions about Zillow Showcase

What is Zillow Showcase?

Zillow Showcase is a premium listing marketing package, designed to not exceed 10% of active listings in your market. It offers powerful exposure on Zillow to impress sellers and win more listings.

What does “Showcase” mean on Zillow?

Showcase listings feature an elevated media-forward design that include a dynamic hero image carousel, interactive floor plans complete with embedded photos, room groupings, as well as map placement of the floor plan. The listing agent’s branding is also prominently highlighted.

How does Zillow Showcase work?

By purchasing a Zillow Showcase subscription, you will be able to upgrade the visual experience of your listings, increase their visibility on Zillow and expand your marketing reach. Active Showcase listings drove on average, more than 65% more page views, saves and shares compared to similar nearby non-Showcase listings on Zillow.

How much does Zillow Showcase cost?

A subscription to Zillow Showcase is available nationwide and varies market by market. Your subscription gives you the opportunity to Showcase one listing per month. Schedule a demo to learn more.

How do I log into Zillow Showcase?

You can log in to Zillow Showcase using the login button at the top right corner of our website at www.showingtimeplus.com, or tap here

How will Zillow Showcase help market my client’s home?

Showcase listings stand out with a specific map tag, search tag, and prioritized placement in shoppers’ personalized search results. Every Showcase listing also gets a dedicated email to shoppers whose search criteria match the home’s properties.

* Than Similar non-Showcase agents

1 Substantiation: This claim is based on Zillow data analyzed during the sixty day period prior to an agent subscribing to Listing Showcase and the sixty day period after an agent subscribes to Listing Showcase (“Showcase Period”). These Showcase Agents were compared to all Zillow agent profiles not subscribed to Listing Showcase (“Non-Showcase Agents”) and matched based on the following attributes: (i) same team role; (ii) operate within the same market area; (iii) have similar average listing prices; (iv) similar listing count prior to Showcase Agents subscribing to Listing Showcase; and (vi) similar listing trends prior to Showcase Agents subscribing to Listing Showcase. During the Showcase Period, Showcase Agent listings were then compared to Non-Showcase agent listings at the time the listings went live in the MLS. *The data is from April 24, 2024 and includes analysis on all Showcase agent subscribers that have been subscribers for 60 days. The data excludes Showcase and Non-Showcase agents with significant change in market share.

2 Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow (the “Showcase Treatment”). This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing during the initial fourteen day period a listing in these markets with the Showcase Treatment was active on Zillow, up to pending (the “Showcase Listings”) and is limited to listings using the Showcase Treatment on the date the listing went live in the applicable MLS, up to pending. The Showcase Listings were compared to For Sale By Agent listings on Zillow: (i) without the Showcase Treatment; (ii) of the same home type; (iii) located in the same city and within two miles of the Showcase Listings; (iv) on the market during the same time period as the Showcase Listings or the immediately prior month; (v) containing a similar list price as the Showcase Listings; (vi) having similar square footage as the Showcase Listings; and (vii) having a similar bedroom count. *The data is from April 18, 2024 and is an average from the immediately preceding six month period. The data excludes the top 5% and bottom 5% lift of total page views, saves, and shares from each month and the immediately preceding six month average.

3 Source: data.ai data for January 2023 - December 2023.

4 Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow (the “Showcase Treatment”). This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing during the initial fourteen day period a listing in these markets with the Showcase Treatment was active on Zillow, up to pending (the “Showcase Listings”) and is limited to listings using the Showcase Treatment on the date the listing went live in the applicable MLS, up to pending. The Showcase Listings were compared to For Sale By Agent listings on Zillow: (i) without the Showcase Treatment; (ii) of the same home type; (iii) located in the same city and within two miles of the Showcase Listings; (iv) on the market during the same time period as the Showcase Listings or the immediately prior month; (v) containing a similar list price as the Showcase Listings; (vi) having similar square footage as the Showcase Listings; and (vii) having a similar bedroom count. *The data is from April 18, 2024 and is an average from the immediately preceding six month period.

5 Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow (the “Showcase Treatment”). The average home sales price in the United States is from the U.S. Census Bureau and U.S. Department of Housing and Urban Development, Average Sales Price of Houses Sold for the United States (“ASPUS Data”) dated March 27, 2024. This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing and is limited to listings using the Showcase Treatment on the date the listing went live in the applicable MLS and selling on or before April 16, 2024 (“Showcase Listings”). The Showcase Listings were compared to For Sale By Agent listings on Zillow: (i) without the Showcase Treatment; (ii) of the same home type; (iii) located in the same MSA as the Showcase Listings; (iv) listed in the same month as the Showcase Listings or the immediately prior month; and (v) containing a similar list price to the Showcase Listings. *The data is for listings sold on or before April 16, 2024 and is an average from the immediately preceding six month period. The data excludes the top 5% and bottom 5% from the delta between list price and sold price from each month and the immediately preceding six month average. As of the date of publication, listings on Zillow with the Showcase Treatment represent less than 1% of listings on Zillow.