Use Zillow Showcase to help win more listings in your market
Turn this unique branding and marketing solution into more listing appointments and sell-side business growth.
- Exclusivity in your market
- Prioritized exposure on Zillow
- Beautiful listing display and branding
Why Showcase works for Agents
30%
more listings
Agents using Showcase on the majority of their listings on Zillow are winning 30% more listings than similar Non-Showcase Agents.1
80%
more saves, views, shares
Active Showcase listings on Zillow are driving, on average, over 80% more page views, saves, and shares than similar nearby non-Showcase listings.2
25%
more profile listings
Showcase agents get over 25% more views on their agent profile on Zillow compared to similar non-Showcase agents.3
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Agents In The Know, Already Know
Hear from real agents using Showcase
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We finally have a true competitive advantage against our competition and I am so grateful. I track the activity we get from our listings and the activity Zillow provides to our listings is AMAZING.
Luke warm houses before are now HOT listings and cold listings now get action.Joe Stockdale
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It gives agents a leg up on a listing presentation to earn more listings.
It gives agents leverage to get price reductions and listing extensions.
It gives agents the opportunity to get buyer leads on their own listings.Craig Beggins
Century 21 Beggins -
We recently listed one of our first homes using Showcase photography and we are BLOWN AWAY by the impact it has had on our typical exposure. We would normally consider an open house with 4-5 visitors a day a success. WE HAD 50 VISITORS OVER TWO DAYS!
Salena Arledge
See what some Showcase agents are saying about the product:
"Showcase listing results are outstanding. Our views and saves on Zillow are making our listing stand out above the crowd. We are utilizing this marketing to win listing appointments and maintain higher listing commissions. We are thrilled with this product."
Carl Hawthorne
The Carl Hawthorne Team, Showcase subscriber
"Our experience with ShowingTime+ has been seamless. From the on-boarding & training, to the communication about product changes and photography schedule all the way to final product. The photos and media we received were outstanding and we are thrilled to be using ShowingTime+."
Sara Morey
Echo Fine Properties
"We love the wow factor of the Showcase listing, it really sets our listings apart. An agent just shared that she presents it to her sellers using the flyer and they will pull up an active Showcase listing on Zillow to show her clients and they were VERY impressed with it."
Matt Hester
Matt Hester Homes
Expand your sell-side business with a market-proof solution
Zillow Showcase helps grow your businesses in any market, year-round. Agents using Showcase on the majority of their listings on Zillow are winning 30% more listings than similar Non-Showcase Agents.1
Offer something the other 90% of listings in your market won't have
Join the agents that can offer a high-performing marketing solution to sellers that's stacked with ways to expand the awareness of their home and your brand on the popular locations across Zillow, the #1 U.S.4 residential real estate app. Showcase is designed to not exceed 10% of listings in your market.
Fill your calendar with new listing appointments
Sellers are seeing unique value in agents that offer Showcase. Why? Showcase listings sell for 2% more*, that's $9K more on a home sold at the average home sales price in the United States.2
Unlock supercharged exposure and branding on Zillow
You’re not only getting listings with elevated, media-forward designs. Showcase is packed with astonishing performance from prioritized placement in search results to dedicated email blasts. It’s the ultimate marketing solution that puts your brand on full display.
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How Zillow Showcase is Changing The Way Agents Win Listings
Zillow Showcase Features
Exclusivity - Showcase is designed to not exceed 10% of listings in a market
Limited number of listings per market
High-impact agent branding with your links & Zillow reviews
Amplified exposure in personalized Zillow searches
AI-powered immersive visuals and innovative listing design
Easy contact from interested shoppers
Eye-catching icons and markers in Zillow search
Teams-friendly functionality
Available in Zillow immerse app on Apple Vision Pro
Common Questions about Zillow Showcase
What is Zillow Showcase?
Zillow Showcase is a premium listing marketing package, designed to not exceed 10% of active listings in your market. It offers powerful exposure on Zillow to impress sellers and win more listings.
What does “Showcase” mean on Zillow?
Showcase listings feature an elevated media-forward design that include a dynamic hero image carousel, interactive floor plans complete with embedded photos, room groupings, as well as map placement of the floor plan. The listing agent’s branding is also prominently highlighted.
How does Zillow Showcase work?
By purchasing a Zillow Showcase subscription, you will be able to upgrade the visual experience of your listings, increase their visibility on Zillow and expand your marketing reach. Active Showcase listings drove on average, more than 65% more page views, saves and shares compared to similar nearby non-Showcase listings on Zillow.
How much does Zillow Showcase cost?
A subscription to Zillow Showcase is available nationwide and the cost varies market by market. Your subscription gives you the opportunity to Showcase one listing per month. Request information from our team to learn more.
How do I log into Zillow Showcase?
You can log in to Zillow Showcase using the login button at the top right corner of our website at www.showingtimeplus.com, or tap here
How will Zillow Showcase help market my client’s home?
Showcase listings stand out with a specific map tag, search tag, and prioritized placement in shoppers’ personalized search results. Every Showcase listing also gets a dedicated email to shoppers whose search criteria match the home’s properties.
1 Substantiation: This claim is based on Zillow data analyzed about agents with a Zillow Showcase subscription at least than fifty percent of all their listings on Zillow during the “Showcase Period”, as defined below. These agents were compared to all Zillow agent profiles for not subscribed to Zillow Showcase (“Non-Showcase Agents”) and matched during the "Matching Period", as defined below, based on the following attribute: (i) same team role; (ii) operate within the same market area; (iii) have similar average listing prices; (iv) similar listing count prior to Showcase Agents subscribing to Zillow Showcase; and (vi) similar listing trends prior to Showcase Agents subscribing to Zillow Showcase. These agents were also compared to "Less Frequent Showcase Agents", meaning agents with a Zillow Showcase subscription with less than fifty percent of all their listings on Zillow during the “Showcase Period”. The Matching Period consists of the year prior to an agent subscribing to Zillow Showcase. The Showcase Period consists of the sixty day period after an agent subscribes to Zillow Showcase. During the Showcase Period, agents with more than fifty percent of their listings on Zillow were then compared to both (i) Non-Showcase agent listings during the Matching Period, and (ii) Less Frequent Showcase Agents, at the time the listings went live in the MLS. *The data is from November 20th, 2024, and includes analysis on all Showcase agent subscribers that have been subscribers for sixty days. The data excludes all Showcase agents and Non-Showcase agents with significant change in market share.
2 Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow. The average home sales price in the United States is from the U.S. Census Bureau and U.S. Department of Housing and Urban Development, Average Sales Price of Houses Sold for the United States (“ASPUS Data”) dated June 27, 2024. Except for claims of selling for more, these claims are based on Zillow data analyzed in markets with at least one Showcase and one For Sale By Agent listing during the initial fourteen day period a listing was active on Zillow, up to pending. Showcase listings were compared to For Sale By Agent listings on Zillow: (i) without Showcase; (ii) of the same home type; (iii) located in the same city and within two miles of the Showcase listings; (iv) on the market during the same time period as the Showcase listings or the immediately prior month; (v) containing a similar list price as the Showcase listings; (vi) having similar square footage as the Showcase listings; and (vii) having a similar bedroom count. For claims of selling for more, the Showcase listings were compared to For Sale by Agent listings on Zillow: (i) without Showcase; (ii) of the same home type; (iii) located in the same MSA as the Showcase listings; (iv) listed in the same month as the Showcase listings or the immediately prior month; and (v) containing a similar list price to the Showcase listings. *The data is from November 20, 2024 and is an average from the immediately preceding six month period. For claims of selling for more and page views, saves, and shares claims, the data excludes the top 5% and bottom 5% lift of sales price and total page views, saves, and shares from each month and the immediately preceding six month average. As of the date of publication, listings on Zillow with Showcase represent less than 1% of listings on Zillow.
3 Substantiation: This claim is based on Zillow data analyzed about agents with a Zillow Showcase subscription during the Showcase periods, as defined below (“Showcase Agents”), compared to non-Showcase agents with Zillow agent profiles with similar profile views to Showcase Agents prior to those agents becoming Showcase Agents (“Non-Showcase Agents”). Showcase Agents and Non-Showcase Agents are also matched based on whether they are performing the same team role and are operating within the same market area. The “Before Showcase” period is the 60 day period prior to an agent becoming a Showcase Agent. The “After Showcase” period is the 60 day period after agents become Showcase Agents. The Zillow agent profile page views for Showcase Agents were compared against Non-Showcase Agents during the Before Showcase and After Showcase periods. *The data is from the period of June 2023 - November 2024. The data excludes matched Showcase and Non-Showcase Agents with significant differences in profile visits or listing counts during the Before Showcase period.
4 Source: data.ai data as of January 2023-December 2023.