Heading Into 2024, What Are Three Ways Real Estate Agents Can Stand Out?

In a crowded and competitive real estate industry, it can be challenging for agents to stand out and differentiate themselves from the competition. Heading into 2024, here are three ways real estate professionals can help set themselves apart and build a sustainable business in the coming year.

1. Exceptional Customer Service

One of the most compelling ways to become a successful real estate agent and rise above the competition is to offer exceptional customer service. Have you gone above and beyond to meet the needs of clients? Are you quickly responding to inquiries and feedback? Make it a priority as you prepare for 2024 to share your expert advice and guidance throughout the buying or selling process by building strong relationships with clients and putting their needs first. Providing exceptional customer service can help you create a positive reputation with the goal of generating referrals and repeat business.

2. Marketing and Branding

Developing a strong and distinctive brand and marketing strategy for 2024 can also help real estate agents stand out. Putting the work in on your real estate listing presentation can help you ensure you’re fully prepared when the opportunity to win a listing presents itself. You may also want to work to build a strong online presence through social media and other digital channels, which are often part of a successful real estate agent’s daily schedule.

Did you know that, according to NAR’s 2021 Real Estate in a Digital Age report1, 90 percent of REALTORS® use Facebook, followed by 52 percent on Instagram, and 48 percent on LinkedIn? If you’re not online you could be missing out.

There are other tried-and-true methods, too: create high-quality listing materials that showcase properties in their best light, and leverage technology to provide a cutting-edge and personalized experience for clients. With a renewed focus on presenting a professional and innovative image, you can build on your credibility in 2024 and differentiate your services from your competitors, which can result in real estate success.

3. Specialization and Expertise

A third way to assist you in standing out in 2024 is developing specialized expertise or niches within your local market. For instance, you may want to focus on a particular geographic area or property type. Increasing your specialized knowledge and experience will help attract clients looking for that particular expertise or guidance. By positioning yourself as an expert, you can build on your trust and credibility with potential clients.

There’s a fourth differentiator, too: efficiency. Agents have access to a treasure trove of tech resources that can streamline their day-to-day work. From booking real estate photography to managing showings to generating market reports to managing the transaction process, there are plenty of tools out there to help you be successful in real estate and make you the hero to your clients.

Residential real estate is competitive, but consistently applying the three strategies above – and embracing tech resources that may lead to improved efficiency – may build your reputation as a successful agent in your local market and help you become a real estate success story.

If you’re looking for tech tools that may help you achieve greater real estate success in 2024, consider the broad mix of ShowingTime+ products and services that equip you to create an efficient environment, enabling you to focus on high-payoff tasks that enhance your business.


1 Real Estate in a Digital Age


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