How to Help You Attract More Sellers with Real Estate Photography 

Get These Real Estate Photography Tips and Best Practices to Optimize Your Listings and Help Engage Clients

As a real estate agent, you know that great photography is crucial to making a sale in a competitive market. The way your listings look online can make or break a great first impression. 

Not only does the right mix of real estate photography help engage potential buyers to look closer at a listing; it can also help agents attract more sellers who want to see their listing display set their home apart from the competition.

Real estate photography has evolved beyond basic still images. As a real estate agent, you can choose from packages with virtual tours, virtual staging, aerial drone photography and even interactive floor plans. 

Look for a variety of photography and decide what works best for your business. If you sell waterfront, for instance, real estate aerial photography or drone footage might make sense. If you’re selling a vacant property, then you may want to explore virtual staging options. 

You’ll also want to factor in reliability. Can you expect your real estate photographer to show up promptly? Are they using the best real estate photography lens? Are the photography services full-service and turned in a speedy manner?

Whatever your preference, ShowingTime+ Listing Media Services packages offer fast, reliable and easy on-demand ordering with real-time availability as soon as the next day.*

Showcase Your Property's Best Features with Real Estate Photography

As a real estate agent, you know what features will make your property stand out. Whether it’s a custom kitchen or sweeping views from the primary, these features can be highlighted with high-res interior and exterior photography in a photo carousel that captures the buyer’s attention within seconds of viewing. 

You’ll also want to look for special features like twilight lighting, blue sky enhancement, virtual tours, aerial photography, and interactive floor plans that connect the photography to the location in the home, all of which can be found in Listing Media Services’ packages.

Aside from different types of real estate photography, look for professional lighting, composition and editing functions to bring out the best features of the home.

How to Choose the Best Real Estate Photographer

An experienced photographer understands the nuances of real estate photography. They ensure that the photos highlight what you want to sell, whether you're using aerial drone photography, virtual tours or standard stills. They should also offer competitive real estate photography pricing. Before committing to a photographer, verify that they have experience in real estate photography. Look for online portfolios and read client testimonials.

Or, skip the interviews and choose a seamless, full-service option like ShowingTime+ Listing Media Services, which provides trained photographers and a team of editors to enhance your photos and turn them around within two business days or less. 

Marketing Your Real Estate Photography Services

In today’s tight market, real estate agents need features that can help differentiate them from other agents vying for listings. 

Only available to a limited number of agents, Zillow Showcase listings by ShowingTime+ offer a unique listing experience that helps elevate a home’s visibility and amplifies its exposure on Zillow – all popular selling points with home sellers. For example, Showcase listings receive prioritized ranking in consumers’ personalized search results on Zillow.

Showcase agents also receive complimentary marketing materials, like social media videos, fliers, postcards and new property email alerts sent to interested buyers. 

Click here for more information on how to become a Zillow Showcase agent.

And to help you ensure your real estate photography is picture-perfect and on point, click here for a pre-shoot checklist and best practices.

A real estate agent looking at a phone and smiling, pleased with the property photos ShowingTime+ provided for her listing.

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Two people shaking hands and smiling after sitting through a winning real estate listing presentation.