The Benefits of Using Twilight Photography on a Real Estate Listing

When it comes to selling a property, first impressions may be everything. 

That's why agents look for creative and effective ways to make their listings stand out from the competition. One increasingly popular technique is adding twilight photography to showcase a property in a unique and captivating light. Twilight photography is also a feature available in Listing Media Services from ShowingTime+ that has grown in popularity since it was made available. 

Here are some of the benefits of twilight photography on a listing:

1. Dramatic and Eye-Catching Imagery

Twilight photography captures the beauty and allure of a property during the transition from day to night. The soft warm light, combined with twinkling lights from the house and surrounding area, creates a stunning visual effect to draw attention. The vibrant colors and dramatic shadows help make the property look more attractive and memorable, helping it to stand out in a crowded market.

2. Highlighting Exterior Features

Twilight photography is especially effective in highlighting the exterior features of a property. The warm twilight glow can bring out the texture and details of the building's facade, landscaping, and outdoor amenities. This helps potential buyers to get a better sense of the property's curb appeal and visualize how it would look during the evenings.

3. Creating a Sense of Ambiance

By using twilight photography, agents can create a sense of ambience that appeals to potential buyers. The twilight hour can also be associated with relaxation and tranquility. The soft lighting and serene atmosphere can make the property feel more inviting and welcoming, and is designed to help spark an emotional connection with viewers. This can be particularly effective for properties with outdoor entertaining spaces, such as patios or decks, as it showcases the potential for enjoying evenings outside.

4. Standing Out on Online Platforms

In today's digital age, it’s not hard to believe that 97 percent of all homebuyers used the internet in their home search, according to NAR’s 2021 Real Estate in a Digital Age report. With countless real estate listings to browse through, it's essential to make a strong impression in those initial search results. Twilight photography can help elevate your listing to stand out among the sea of standard daytime photos. The striking and unique imagery may also catch the eye of potential buyers, helping increase the chances of them clicking on your listing and exploring further.

5. Differentiating Luxury Properties

Twilight photography may enhance the sophistication of a property while also helping to set an elegant mood. This differentiated photography may also be more visually attractive to buyers. 

Virtual Twilight, our digital twilight imagery, is available now as an add-on for any package with Listing Media Services. Listing Media Services also offers high-res photography, interactive floor plans, and even more ways to enhance your next listing.


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