playbook

A Content Hub Exclusively for Showcase Agents

Stay one step ahead of the competition, build a stronger brand and reach today’s customers with agent success stories, marketing strategies and exclusive Zillow research.

Q&A with Jake Mullins, President & Managing Broker, Dwelli

Every month, Playbook will feature a different top-performing Showcase agent to share how Showcase subscribers are leveraging the listing experience to help win more listings, gain referrals, recruit new agents, and sell homes faster and for more money.¹

Top 5 Social Media Strategies Showcase Agents Are Using To Grow Their Brand

GUIDES AND HOW TO’S

WHAT'S NEW IN PRODUCT

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New! Open House Tag

A new open house tag within Zillow’s search results page and the Showcase details page now makes it easier than ever for buyers to find your Showcase listing’s open house days and times.

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New! Enhanced Agent Branding

A new enhanced agent profile will help you build your brand by displaying your Zillow ratings and reviews and, for agents with the status, the Best of Zillow (BOZ) badge directly on the Contact Agent button. In addition, your social media profiles and website will be displayed in your agent bio.

Market/Industry News

2025 Zillow Forecast for the U.S. Real Estate Market

From steadily rising inventory and lower interest rates to falling prices, Zillow Senior Economist Orphe Divounguy sees incremental improvements in the macro economy presenting tailwinds for consumers. Learn what’s coming and how you can best stay prepared armed with the right technology and tools.

Top 10 Budget-Friendly Renovation Trends for Today’s Sellers

Want to help your sellers grab the top price point for their properties? Share these low-cost home project ideas from Zillow Homes Trends Expert Amanda Pendleton as inspiration.

GETTING STARTED GUIDE

How to Set Up & Activate Your Showcase Account

Follow this step-by-step guide for a seamless activation. From selecting photographers and media choices to going live on the MLS, we’re here to help!