Content Hub

Stay one step ahead of the competition, build a stronger brand and reach today’s customers with agent success stories, marketing strategies and exclusive Zillow research.

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Featured Content

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Supercharge Your Social Media Strategy

Building your brand on social media is as important as ever. See the latest strategies to avoid wasting your time and take advantage of your online presence.

How to Create Listings That Grab the Most Attention

Driving more attention to a home can contribute to getting the highest possible price. That’s where listing expertise comes into play.

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10 Creatives Ways to Showcase

The Updated Showcase Experience Has Arrived

Our Showcase team has been hard at work implementing feedback from our customers to make the tool even more useful. We’re excited to share the updates launching to Zillow Showcase.

Success Stories

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Wayne Buhler

Legacy alone wasn't enough. Here’s how one agent redefined market leadership with Zillow.

See Their Story
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Doug Miller

Doug used Zillow to build instant credibility and grow a self-sustaining real estate business from the ground up.

See Their Story
Nikki_Lagouros

Nikki Lagouros

Nikki’s biggest challenge was clear: How do you build a client base in one of the most competitive markets in the country?

See Their Story
Jason_Cheperdak

Jason Cheperdak

By integrating Zillow into his team’s operations, Jason has created a scalable, performance-driven business that stands out in a crowded market.

See Their Story
Erica_Diaz

Erica Diaz Team

What happens when strategy, structure, and Zillow come together? A solo agent who scaled to a competitive business.

See Their Story
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Levi Rodgers

Give your business the competitive edge. Agents using Showcase win 20% more listings than those who don’t.

See Their Story
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Aaron Parker

Want to grow your business pipeline? Agents using Showcase on more than half of their Zillow listings win 30% more listings.

See Their Story
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Ashley Dane

Looking to win more listings? Ashley Dane calls showcase the “holy grail” to increase market share and listing inventory.

See Their Story
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Drew Coleman

Want to win over sellers? Showcase listings are 10% more likely to go pending in the first 14 days.

See Their Story
Showcase_Testimonials_CamilaRivera

Camila Rivera

Get more sellers excited to work with you. Hear why Camila Rivera says Showcase is the best tool at the listing appointment.

See Their Story
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Christina Pappas

After a few top producers mentioned the value of Zillow Showcase, the company brought it in house and saw an immediate impact.

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What's New in Product

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New! Open House Tag

A new open house tag within Zillow’s search results page and the Showcase details page now makes it easier than ever for buyers to find your Showcase listing’s open house days and times.

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New! Enhanced Agent Branding

A new enhanced agent profile will help you build your brand by displaying your Zillow ratings and reviews and, for agents with the status, the Best of Zillow (BOZ) badge directly on the Contact Agent button. In addition, your social media profiles and website will be displayed in your agent bio.

Market / Industry News

6 Marketing Trends Agents Can’t Ignore in 2025

In today’s competitive real estate market, agents need to stay ahead of emerging trends to attract clients, grow their business, and deliver exceptional results. From video marketing strategies to diversifying your channels and showcasing local expertise, these real estate marketing trends for 2025 will help you stand out in a crowded industry without overspending.

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2025 Zillow Forecast for the U.S. Real Estate Market

From steadily rising inventory and lower interest rates to falling prices, Zillow Senior Economist Orphe Divounguy sees incremental improvements in the macro economy presenting tailwinds for consumers. Learn what’s coming and how you can best stay prepared armed with the right technology and tools.

Top 10 Budget-Friendly Renovation Trends for Today’s Sellers

Want to help your sellers grab the top price point for their properties? Share these low-cost home project ideas from Zillow Homes Trends Expert Amanda Pendleton as inspiration.

Getting Started Guide

How to Set Up & Activate Your Showcase Account

Follow this step-by-step guide for a seamless activation. From selecting photographers and media choices to going live on the MLS, we’re here to help!