Strategic growth and tech-forward thinking put the Erica Diaz Team on Florida’s real estate map
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Section: 4
Alejandra and Erica
The Erica Diaz Team
The Erica Diaz Team is rewriting what growth looks like in Florida real estate. Powered by strategy, execution, and a close partnership with Zillow, they’ve built a brand that drives results and loyalty.
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Challenge
Erica Diaz launched her real estate business in 2014, starting out solo while working to build something sustainable from the ground up. As early success turned into momentum, the demands of growth quickly followed. What began as a one-person operation soon needed systems, tools, and talent to scale.
- Supporting rapid growth with efficient systems that scale success
- Expanding into new geographic markets with credibility
- Attracting, training, and retaining high-performing agents
- Differentiating listings to justify commission rates and win business
- Managing seller expectations in a competitive and fast-changing market
Solution
The solution for Erica’s team combined smart investment, strategic tools, and a performance-driven approach. Starting with a modest budget and a clear growth mindset, Erica leveraged Zillow’s suite—Premier Agent, Showcase, and real-time coaching—to build credibility, unlock seller confidence, and scale rapidly.
Started small, scaled fast
Erica began her Zillow partnership with Premier Agent, investing $250/month across two zip codes. As ROI became clear, investment grew to $30K/month.
Instant credibility
Zillow helped the team establish authority in new zip codes and quickly gain trust.
Lead access tied to performance
Agents earned Zillow leads by completing training, passing script reviews, and hitting KPIs.
Close the listing, confidently
Showcase helped demonstrate premium value during listing presentations—and nearly every seller opted in.
Reinforce with data
Showcase metrics gave the team a credible way to recommend price changes when listings stalled.
Partnership that shows up
Ongoing collaboration with the Zillow team strengthened client trust and solved real-time challenges.
Zillow has always been a major pillar in my business. And I would say that it's one of the reasons we've been so successful.”
-Erica Diaz, The Erica Diaz Group
Results
The Zillow partnership helped transform the Erica Diaz Team from a solo operation into one of Florida’s top-performing real estate teams. With steady lead flow, smart recruiting, and standout marketing, the business scaled rapidly—without losing its edge. Zillow became not just a source of leads, but a catalyst for growth, structure, and market credibility.
| From $4M to $100M | From 10 to 300+ transactions annually |
| Zillow brought the leads, the Diaz team brought the follow-through. Together, it scaled fast. | Zillow enabled the team to handle more volume, without sacrificing service. |
| One lead, 14 deals | High-performance, high-impact |
| A single Zillow client closed eight purchases, then relisted all of them with the Diaz team, impressed by the team’s mix of expertise and tools like Showcase. | From listing wins with Showcase to team accountability, Zillow helped the Diaz team convert more, train smarter, and grow faster, with a partner they could count on. |