What’s In Store for Zillow Showcase in 2024
The new year is ringing in a bevy of enhancements for real estate’s elevated listing experience, including per-listing purchase options, team features and the choice to use a preferred photographer.
Many agents have already discovered how ShowingTime+ Zillow Showcase can help their real estate listings and branding stand out in a competitive market with scrolling hero imagery, virtual tours, interactive floor plans and photography grouped by room.
Agents love how Showcase helps expand their marketing reach with dedicated listing emails sent to interested shoppers while providing powerful exposure on Zillow with prioritized placement in personalized search results.
If you haven’t discovered Zillow Showcase for yourself, then you may be happy to learn that this differentiated real estate listing experience just got better with several upgrades that went into effect this year.
Here are 5 ways how Zillow Showcase is working harder than ever to help deliver winning listings for top listing agents and those who aspire to become one:
1. Flexes With Your Business as You Grow.
Zillow Showcase scales with your business with new flexible subscriptions. Buy one or more listings per month and easily add them when you need them, so you don’t pay for Showcase listings that you don’t need.
2. Choose from More Photographer Options.
Agents also now have more options of who they want to use as their photographer. You can book a Listing Media Services’ verified photographer online for fast, reliable media delivery within two days or less.* Or, you can use your own photographer, and ShowingTime+ can help provide them with the basic information they need to capture the Showcase listing experience, including immersive, high-res imagery, a virtual tour and interactive floor plans.
3. Manage Multiple Showcase Listings Across Teams.
Real estate teams also now enjoy greater flexibility to assign, share and manage Showcase listings with agents across a team. All contact inquiries are directed to a single email address, so your team can easily respond to prospects faster.
4. Elevate Your Marketing And Share the News with Sellers.
Zillow Showcase provides agents with Showcase-focused marketing materials, including emails, social posts, flyers, postcards, videos and social media marketing reels, all of which can help you get the word out among sellers.
5. Help Clients Better Understand a Home’s Orientation on the Street
ShowingTime+ is always innovating new tech-forward advances to help optimize listing media. Take, for instance, Showcase’s new interactive floor plan on map feature, which will soon allow the viewer to see the floor plan directly on the Zillow listing neighborhood map – as well as inside the listing – to help provide a sense of how the house faces the street and its relation to surrounding homes.
Look for exciting innovations from your friends at ShowingTime+ as we continue to evolve the Showcase listing experience to help give you powerful exposure on Zillow, expand your marketing reach and wow prospective buyers and sellers with captivating media.
Want to learn more or get started with Zillow Showcase? Request a demo and get more information.
*Media will be returned to customers within the time stated in the following table:
Still Photos, Aerial Photos, Twilight Photos & Interactive Floor Plans
Next day (by 5 pm Central Time) 7 days a week, excluding holidays
High-Res Floor Plans, Social Reel, Aerial Video & Interior Video
No later than 2 days (by 5 pm Central Time) 7 days a week, excluding holidays
"High-Res/2D Floor Plan" revisions available Monday-Friday. Any requests made EOD on Friday will be processed on Monday
Virtual Staging, Virtual Staging & Furniture Removal
2 days (by 5pm Central Time) Monday – Saturday, excluding holidays(Shoots on Friday and Saturday, staged photos are delivered Monday.)
