Elevating Listings: An Agent’s Guide to Real Estate Aerial Photography
How to leverage this powerful tool as part of a total real estate photography package
Real Estate drone photography, also known as aerial photography, helps put a unique spin on agents’ visual marketing by allowing the buyers to see the bigger picture of a property by visualizing the listing’s location, nearby amenities and neighborhood appeal.
Once a nice-to-have, real estate drone photography has emerged as a game-changer in real estate, allowing agents to help showcase the full expansive view of properties, including the home’s surrounding outdoor space, yard and street, from a different angle.
Here are a few ways to help raise the bar on your real estate drone photography without breaking the budget.
Up Your Game with Drone Photography
With breathtaking aerial imagery of the property's architectural details and expansive landscapes, aerial photography can help your real estate listings stand out and realize their true potential from a different vantage point.
First, you may want to consider hiring an experienced drone pilot who understands local drone regulations and has experience capturing high-quality aerial footage. A drone operator can help identify the best angles and perspectives before the shoot and can help consider all factors from lighting conditions to the property's surroundings.
ShowingTime+ Listing Media Services includes real estate drone photography so you can skip the search for a drone photographer. Agents who leverage Listing Media Services’ packages can point and click to easily order aerial photography, along with interior and exterior photos, interactive floor plans, virtual tours, virtual twilight, and add-ons like virtual staging.
Marketing Your Real Estate Drone Photography
Agents who include aerial photographs in their listing presentations and virtual tours help differentiate their value as an agent to potential sellers and also to buyers, who may become clients too.
To get the word out, agents who include aerial photography in their total marketing package have the option to launch a listing overnight on social media platforms to help attract a wider audience.
Agents can also elevate their listings on Zillow with ShowingTime+’s Listing Showcase, a unique listing display featuring captivating visuals, amplified exposure in personalized searches on Zillow and branded new property alert emails to buyers and more. Showcase agents gain access to marketing materials, like ready-to-use social media templates, which they can click to download and share the news of their Showcase listings over social media.
Aerial photography is a powerful tool that helps agents elevate their listings to attract potential buyers. By combining ground- to aerial photography, following these helpful tips and integrating aerial photography into your strategy, you’re raising the bar on your marketing plan.