You consult with your real estate agent to come up with a price – a price that, in your mind, may not accurately reflect your home’s value – but actually reflects the house in which you’ve lived.
You bite the bullet, accept your agent’s insight, put the house on the market and then …
Crickets.
No interest. No showings. Nothing.
What did you do wrong? The house where you’ve created so many memories – your home – isn’t only not valued by others in the same way as you but isn’t even worth seeing.
Why? Let’s take a look at six reasons why your house isn’t getting showings:
1. It’s Overpriced
Let’s get straight to the biggest issue: In almost every case, the reason your house isn’t getting showings is because it’s priced too high.
Again, the lack of interest has nothing to do with your home. It has to do with the price of the home compared to similar properties within your market.
Did you and your agent consult local market stats to see what comparable properties in the area are listed for? Did you check out the “competition” and see how your house stacks up?
As more and more prospective buyers begin their home shopping online, the process is becoming more and more like, well, online shopping.
The price is the biggest number and, most likely, the first reason shoppers select or scroll by the listing.
The Fix: With your agent, review local market stats, check out comparable properties in the are. Discuss how many showings are a good sign. Know how many saves on Zillow is good compared to the competition. And, most importantly, remember that you’re selling a piece of property – not your home.
2. You Rushed into Listing
The real work begins after you decide to put your house on the market.
Did you address any lingering issues, such as a leaky roof, holes in the wall or much-needed lawn maintenance?
Is the house clean and free of clutter, with all personal knickknacks out of sight – and was it that way for your listing photos?
If the answer to one or any of those questions is no, then you skipped important key steps in putting your house on the market.
The Fix: Clean and declutter for listing photos and make sure the lawn and flower beds are well-kept for maximum curb appeal.
3. Poor Marketing
Building off the above, listing photos are perhaps the most important aspect of proper marketing. Humans are naturally drawn to images, after all, and we all know the importance of first impressions.
If your house was cluttered when photos were taken, or the images turned out dark, the house’s first impression online, in the newspaper or on flyers is unwelcoming.
Also, where is your real estate agent promoting your house?
Is the listing only in the MLS? Or is it on every thinkable online resource, such as realtor.com, Zillow, Trulia, Craigslist, etc., as well as being posted on your agent’s social media platforms?
And while visuals are key, don’t underestimate the listing description, as it’s hard for many to overlook numerous grammatical mistakes.
The Fix: Ensure your home is ready to be photographed. When deciding on a real estate agent, be sure they know how to show a house check out how they market their current listings and ask what their plan would be for yours. Agents can utilize premium listing options such as Zillow Showcase to present your home in the best light for better exposure.
4. You’re Providing Limited Access
Hey, we get it: Leaving your house in short order – and always keeping it show ready – is difficult, especially for busy families with young children and/or pets.
But if your house isn’t getting showings and you truly want to sell, you need to be welcoming and flexible when it comes to granting showing access.
The Fix: Sick kids and other emergencies happen but do your best to be as flexible as possible when granting access to your house for showings.
5. Buyer’s Agent Commission Isn’t Competitive
Every homeowner wants to make as much money as possible when selling their house. It’s a fact, and nothing to feel greedy about.
That said, it’s your money and you have a say in how the commission is split between the listing agent and buyer’s agent.
The Fix: Check the listing agreement to determine the current commission, and talk with your agent about increasing the buyer’s agent’s fee to slightly more than the market norm. This could make them more likely to recommend your house to their clients.
6. You Chose the Wrong Agent
Sellers choose real estate agents for a variety of reasons, from referrals, memorable marketing or the simple connection felt during the first meeting.
There’s nothing wrong with those reasons, and it’s important to know and trust someone you’ll be working so closely with.
However, try to stay away from family friends or a friend of a friend who just received their real estate license. It can be difficult and sometimes heart-wrenching to turn down a friend or family member’s services, but selling a home is a huge financial decision and can be a source of great income for whatever comes next.
The Fix: Do your homework and think with your head, not your heart.
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