10 Creative Ways to Help Get More Real Estate Listings

From flyers and short social media videos to interactive floor plans, agents can choose from a wide variety of real estate marketing tools to help differentiate their properties and get more real estate listings

Wondering what the best ideas are to help get real estate listings? Want tips to help your real estate listings stand out? These 10 creative ideas can help.

1. Elevate your listings’ visual appeal.

If you want your real estate listings to visually stand out, your first focus should be on the type of real estate photography used in your listings. According to the 2023 NAR Home Buyers and Sellers Generational Trends Report, nearly 90% of buyers ranked photographs as the most useful website feature in a listing.

For high-quality results, look for high-resolution, HDR (high dynamic range) interior and exterior photography. Some photography services, like ShowingTime+ Listing Media Services, include blue sky and twilight photography enhancements to help create a picture-perfect result. 

2. Consider aerial photography and video.

Where properties boast noteworthy architectural or landscape details, you may consider aerial drone photography and video to help turn buyer scrolling into more listing clicking. Aerial photography and video helps potential buyers visualize a listing’s location, nearby amenities and adjacent neighborhood features.

3. Use keywords to help write real estate listings and blogs.

Long-form, SEO-rich content posted on your site can help draw local shoppers to your listings. Research what keywords and special home features clients in your local market are searching for online then use those words to help inform how to write your real estate listing descriptions and blogs. 

Highlight a listing’s location with lifestyle content about the local parks and shopping areas. Or, interview a local family who recently moved to the area and can share their positive experiences with their home purchase.