Use Zillow Showcase to help win more listings in your market

1 Substantiation: This claim is based on Zillow data analyzed about agents with a Zillow Showcase subscription at least than fifty percent of all their listings on Zillow during the “Showcase Period”, as defined below. These agents were compared to all Zillow agent profiles for not subscribed to Zillow Showcase (“Non-Showcase Agents”) and matched during the "Matching Period", as defined below, based on the following attribute: (i) same team role; (ii) operate within the same market area; (iii) have similar average listing prices; (iv) similar listing count prior to Showcase Agents subscribing to Zillow Showcase; and (vi) similar listing trends prior to Showcase Agents subscribing to Zillow Showcase. These agents were also compared to "Less Frequent Showcase Agents", meaning agents with a Zillow Showcase subscription with less than fifty percent of all their listings on Zillow during the “Showcase Period”. The Matching Period consists of the year prior to an agent subscribing to Zillow Showcase. The Showcase Period consists of the sixty day period after an agent subscribes to Zillow Showcase. During the Showcase Period, agents with more than fifty percent of their listings on Zillow were then compared to both (i) Non-Showcase agent listings during the Matching Period, and (ii) Less Frequent Showcase Agents, at the time the listings went live in the MLS. *The data is from December 20th, 2024, and includes analysis on all Showcase agent subscribers that have been subscribers for sixty days. The data excludes all Showcase agents and Non-Showcase agents with significant change in market share.

2 Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow. The average home sales price in the United States is from the U.S. Census Bureau and U.S. Department of Housing and Urban Development, Average Sales Price of Houses Sold for the United States (“ASPUS Data”) dated June 27, 2024. Except for claims of selling for more, these claims are based on Zillow data analyzed in markets with at least one Showcase and one For Sale By Agent listing during the initial fourteen day period a listing was active on Zillow, up to pending. Showcase listings were compared to For Sale By Agent listings on Zillow: (i) without Showcase; (ii) of the same home type; (iii) located in the same city and within two miles of the Showcase listings; (iv) on the market during the same time period as the Showcase listings or the immediately prior month; (v) containing a similar list price as the Showcase listings; (vi) having similar square footage as the Showcase listings; and (vii) having a similar bedroom count. For claims of selling for more, the Showcase listings were compared to For Sale by Agent listings on Zillow: (i) without Showcase; (ii) of the same home type; (iii) located in the same MSA as the Showcase listings; (iv) listed in the same month as the Showcase listings or the immediately prior month; and (v) containing a similar list price to the Showcase listings. *The data is from December 20, 2024 and is an average from the immediately preceding six month period. For claims of selling for more and page views, saves, and shares claims, the data excludes the top 5% and bottom 5% lift of sales price and total page views, saves, and shares from each month and the immediately preceding six month average. As of the date of publication, listings on Zillow with Showcase represent less than 1% of listings on Zillow.

3 Substantiation: This claim is based on Zillow data analyzed about agents with a Zillow Showcase subscription during the Showcase periods, as defined below (“Showcase Agents”), compared to non-Showcase agents with Zillow agent profiles with similar profile views to Showcase Agents prior to those agents becoming Showcase Agents (“Non-Showcase Agents”). Showcase Agents and Non-Showcase Agents are also matched based on whether they are performing the same team role and are operating within the same market area. ‌The “Before Showcase” period is the 60 day period prior to an agent becoming a Showcase Agent. ‌The “After Showcase” period is the 60 day period after agents become Showcase Agents. The Zillow agent profile page views for Showcase Agents were compared against Non-Showcase Agents during the Before Showcase and After Showcase periods. *The data is from the period of June 2023 - December 2024. The data excludes matched Showcase and Non-Showcase Agents with significant differences in profile visits or listing counts during the Before Showcase period.

4 Source: data.ai data as of January 2023-December 2023.