ZILLOW SHOWCASE
Showcase agents win 20% more listings*
Join an Exceptional Group with Access to Powerful Marketing on Zillow
Marketing, branding, exposure and sales – Zillow Showcase is a dream for agents who dream big. It’s pretty exclusive, too – designed to not exceed 10% of listings in your market. Offer something others don’t.
ACTIVE SHOWCASE LISTINGS DROVE ON AVERAGE2:
81%
more page views
compared to non-Showcase listings on Zillow.
75%
more saves
compared to non-Showcase listings on Zillow.
79%
more shares
compared to non-Showcase listings on Zillow.
YOUR LISTING PRESENTATION CAN NOW WIN AGAINST COMPETITION
Bring something unique to your sellers by joining the select group of agents with access to Zillow Showcase. Offer a high-performing marketing solution that's stacked with ways to expand the awareness of their home and your brand on popular locations across Zillow, the #1 U.S. residential real estate app3
BUILD YOUR BUSINESS WITH THE POWER AND REACH OF ZILLOW
You've never seen a listing quite like this before. Get the next-generation of listings on Zillow with an elevated, media-forward design. It's packed with astonishing performance from prioritized placement in search results to dedicated email blasts. It’s the ultimate marketing solution that puts your business on full display.
SELL HOMES FOR MORE MONEY, FASTER
Imagine if you could tell sellers that you can sell their home for more money and faster. With Showcase, it gets real. Showcase listings are 20% more likely to go pending the first 14 days4 and sell for 2% more* - that's $9,000 more on a home sold at the average home sales price in the United States5.
AND IT'S ALL ABOUT WINNING MORE LISTINGS
How about 20% more listings? Showcase agents are winning 20% more listings than similar non-Showcase agents1. That's some outsized performance that fits right into your business.
ZILLOW SHOWCASE FEATURES
Limited number of listings per market
Prominent listing agent branding
Amplified Exposure in Personalized Zillow Searches
AI-Powered Immersive Visuals and Innovative Listing Design
Easy contact from interested shoppers
Eye-Catching Icons and Markers in Zillow Search
Team-Friendly Functionality
* Than Similar non-Showcase agents
1 Substantiation: This claim is based on Zillow data analyzed during the 1 year period prior to an agent subscribing to Listing Showcase and the sixty day period after an agent subscribes to Listing Showcase (“Showcase Period”). These Showcase Agents were compared to all Zillow agent profiles not subscribed to Listing Showcase (“Non-Showcase Agents”) and matched based on the following attributes: (i) same team role; (ii) operate within the same market area; (iii) have similar average listing prices; (iv) similar listing count prior to Showcase Agents subscribing to Listing Showcase; and (vi) similar listing trends prior to Showcase Agents subscribing to Listing Showcase. During the Showcase Period, Showcase Agent listings were then compared to Non-Showcase agent listings at the time the listings went live in the MLS. *The data is from May 20, 2024 and includes analysis on all Showcase agent subscribers that have been subscribers for 60 days. The data excludes Showcase and Non-Showcase agents with significant change in market share.
2 Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow (the “Showcase Treatment”). This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing during the initial fourteen day period a listing in these markets with the Showcase Treatment was active on Zillow, up to pending (the “Showcase Listings”) and is limited to listings using the Showcase Treatment on the date the listing went live in the applicable MLS, up to pending. The Showcase Listings were compared to For Sale By Agent listings on Zillow: (i) without the Showcase Treatment; (ii) of the same home type; (iii) located in the same city and within two miles of the Showcase Listings; (iv) on the market during the same time period as the Showcase Listings or the immediately prior month; (v) containing a similar list price as the Showcase Listings; (vi) having similar square footage as the Showcase Listings; and (vii) having a similar bedroom count. *The data is from May 20, 2024 and is an average from the immediately preceding six month period. The data excludes the top 5% and bottom 5% lift of total page views, saves, and shares from each month and the immediately preceding six month average.
3 Source: data.ai data for January 2023 - December 2023.
4 Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow (the “Showcase Treatment”). This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing during the initial fourteen day period a listing in these markets with the Showcase Treatment was active on Zillow, up to pending (the “Showcase Listings”) and is limited to listings using the Showcase Treatment on the date the listing went live in the applicable MLS, up to pending. The Showcase Listings were compared to For Sale By Agent listings on Zillow: (i) without the Showcase Treatment; (ii) of the same home type; (iii) located in the same city and within two miles of the Showcase Listings; (iv) on the market during the same time period as the Showcase Listings or the immediately prior month; (v) containing a similar list price as the Showcase Listings; (vi) having similar square footage as the Showcase Listings; and (vii) having a similar bedroom count. *The data is from May 20, 2024 and is an average from the immediately preceding six month period.
5 Substantiation: Showcase listings on Zillow include an interactive floor plan, a virtual tour, and specialized exposure on Zillow (the “Showcase Treatment”). The average home sales price in the United States is from the U.S. Census Bureau and U.S. Department of Housing and Urban Development, Average Sales Price of Houses Sold for the United States (“ASPUS Data”) dated March 27, 2024. This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing and is limited to listings using the Showcase Treatment on the date the listing went live in the applicable MLS and selling on or before May 20 2024 (“Showcase Listings”). The Showcase Listings were compared to For Sale By Agent listings on Zillow: (i) without the Showcase Treatment; (ii) of the same home type; (iii) located in the same MSA as the Showcase Listings; (iv) listed in the same month as the Showcase Listings or the immediately prior month; and (v) containing a similar list price to the Showcase Listings. *The data is for listings sold on or before April 16, 2024 and is an average from the immediately preceding six month period. The data excludes the top 5% and bottom 5% from the delta between list price and sold price from each month and the immediately preceding six month average. As of the date of publication, listings on Zillow with the Showcase Treatment represent less than 1% of listings on Zillow.