SEATTLE, Feb. 21, 2024 – ShowingTime+℠ announced today that Zillow Showcase®, an AI-powered premium listing experience on Zillow, is now available nationwide for listing agents. Since launching in select markets last summer, the Listing Showcase product has been used by agents to elevate their brand presence and help them win more business through an immersive interactive media experience that delivers increased exposure and home shopper engagement on Zillow. Data from initial markets shows that Zillow Showcase homes are selling faster than similar nearby non-Showcase listing homes. On average, Showcase listings on Zillow go pending almost 15% faster compared to similar nearby listings.1
Zillow Showcase listings feature high-resolution scrolling hero images, room-by-room photo organization, interactive floors plans and more — all to give shoppers a deeper understanding of the home virtually before they ever step inside. Since the product was released, ShowingTime+ continues to make improvements. Most recently, a floor plan has been added to the map display within a listing, providing shoppers with a clear picture of the home’s orientation and placement on the property.
Zillow Showcase gives agents the ability to customize their listings and provide the interactive, media-rich experience shoppers and sellers want to help attract more interest from buyers. These listings receive powerful exposure on Zillow, generating, on average, 68% more page views, 66% more saves and 63% more shares than similar non-Showcase listings.1
“[Zillow] Showcase results are outstanding,” said Carl Hawthorne, team lead, Atlanta Communities Real Estate Brokerage. “Our views and saves on Zillow are making our listing stand out above the crowd. We are utilizing this marketing to win listing appointments… We are thrilled with this product.”
Zillow Showcase is built to meet the unique needs of brokers, teams and individual agents. Brokers and agents nationwide can now purchase a Zillow Showcase subscription on a flexible plan designed for businesses of all sizes. Agents can create Showcase listings by working with a photographer of their choosing or by using ShowingTime+’s in-house media provider, Listing Media Services, where available.
“[Zillow] Showcase is a first-of-its-kind experience that transports home shoppers into a home virtually, unlike anything else available today — saving time for home shoppers and attracting serious buyers,” said Cynthia Taylor, vice president, ShowingTime+. “This product is a prime example of ShowingTime+’s work to provide tech solutions that make the whole process easier for everyone involved in a home sale.”
Zillow Showcase empowers agents to market themselves and their listings in the best way possible while engaging consumers with information that helps them make informed real estate decisions. The entire ShowingTime+ software suite helps agents and brokers operate their businesses more efficiently, win more customers, and elevate the experience of buying and selling for their clients.
About ShowingTime+
ShowingTime+℠ is modernizing real estate for the benefit of all agents, brokers and multiple listing services (MLSs). A brand of Zillow Group, Inc. (NASDAQ: Z and ZG), ShowingTime+ provides products and services to help real estate professionals streamline their businesses and deliver elevated experiences to their customers.
The ShowingTime+ technology suite includes ShowingTime®, dotloop®, Bridge Interactive®, Listing Media Services and Aryeo ®. ShowingTime+ products are used by hundreds of MLSs representing more than 1 million real estate professionals across the U.S. and Canada.
About Zillow Group:
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences.
Zillow Group’s affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a Zillow affiliate.
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1Showcase listings on Zillow include an interactive floor plan, a virtual tour and specialized exposure on Zillow (the “Showcase Treatment”). This claim is based on Zillow data analyzed in Showcase markets with at least one For Sale By Agent listing during the initial 14-day period a listing in these markets with the Showcase Treatment was active on Zillow up to pending (the “Showcase Listings”). The Showcase Listings were compared to For Sale By Agent listings on Zillow: (i) without the Showcase Treatment; (ii) of the same home type; (iii) located in the same city and within 2 miles of the Showcase Listings; (iv) on the market during the same time period as the Showcase Listings or the immediately prior month; (v) containing a similar list price as the Showcase Listings; (vi) having similar square footage as the Showcase Listings; and (vii) having a similar bedroom count. *The data is from January 14, 2024 and is an average from the immediately preceding six-month period. The data excludes the top 5% and bottom 5% lift of total page views, saves, and shares from each month and the immediately preceding six-month average. As of the date of publication, listings on Zillow with the Showcase Treatment represent less than 1% of listings on Zillow.
For further information: Merritt Talbott, Zillow, press@zillow.com