As acquiring and selling listings becomes more challenging in the current market, agents need cutting edge tools to stay competitive. Leveraging the latest media technology, like interactive floor plans and virtual home tours, can make listings come to life while giving prospective buyers an immersive viewing experience.
Interactive floor plans with photo orientation, available as part of the ShowingTime+ technology suite, offer an obvious advantage in attracting shoppers by providing a clearer view of the home and its room-to-room flow.
Interactive floor plans are so important in the modern marketplace that, according to Zillow Consumer Housing Trends Report 2022, 70% of sellers confirmed they’re more likely to hire an agent who includes 3D virtual tours or interactive plans in their services.1 In addition, Zillow Group internal research collected May-December 2022 shows homes with a virtual tour listed online were saved 78% more often than homes without an interactive floor plan.2
Upgrading the appeal of your listings with interactive floor plans is now simple and affordable as part of Listing Media Services’ fast, reliable and professional real estate photography and rich media packages.
Unlike other virtual house tours that don’t orient the viewer to the room’s context within the home, Listing Media Services’ interactive floor plans integrate with the virtual tour, allowing viewers to click anywhere on the floor plan and watch as high-res photographs of the selected rooms bring the listing to life.
As buyers click around the floor plan, they can see not only where they are in the home, but also from which direction and location the image was taken. Utilizing the latest in AI, interactive floor plans are automatically generated from the photos taken of the home by Listing Media Services’ professional photographers. In other words, there’s nothing you have to do after booking the package online.
Best of all, agents can order interactive floor plans and all Listing Media Services’ photography services and rich media using a fast, reliable scheduling tool with fast turnaround times.
Once completed, the interactive floor plans are then automatically syndicated to Zillow, Redfin and select MLS sites. Listings with interactive floor plans also receive specialized exposure and unique filters in search results on Zillow and Trulia.
In today’s challenging market, interactive floor plans offer listing agents a great way to differentiate themselves and bring their listings to life, with a hands-on experience that enables buyers to explore the home simply by clicking on the floor plan to change views and images.
Rich media listings are quickly becoming mandatory for sellers looking to hire agents, and many first-time home sellers see interactive floor plans as essential to the sale of their property. According to Zillow Research, nearly 2 in 5 (39%) recent first-time sellers think they could have gotten a higher sale price if their listing had included better photos and media. And 1 in 4 (25%) say a virtual home tour would have boosted their bottom lines.
Interactive floor plans are available as part of the Listing Media Services offering within the ShowingTime+ suite of tools. Adding interactive floor plans as part of a media package is quick and takes away the guesswork, removing complicated processes and worrying about how to create a virtual tour online with cumbersome services that have historically been part of adding enriched media to a listing.
Agents only need to click on the easy online order form, provide the address and square footage of their listing, select the Essentials or Premium package, then book one of our local real estate photographers near you based on their real time availability. Agents may receive all listing media back as soon as the next business day after the photoshoot.
1 Zillow Consumer Housing Trends Report, 2022
2 Data collected May-December 2022
3 Defined as Americans who sold a home they owned for the first time within the past two years
4 This survey was conducted online within the United States by The Harris Poll on behalf of Zillow November 9–11, 2022. The group surveyed comprised 2,069 U.S. adults ages 18 and older, among whom 110 sold a home they owned for the first time within the past two years. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.8 percentage points using a 95% confidence level.