Zillow Showcase Logo Horizontal Blue

Listing Showcase

Showcase Agents Win 20% More Listings*
Join This Select Group With Access to Powerful Marketing on Zillow1

Zillow Showcase PerformanceBETA

Learn more about Showcase listing performance and how to interpret these insights for your sellers.

Definitions

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Listing overview

 

SEE IT HERE, FIRST

 

View a Sample Showcase Listing →
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ACTIVE SHOWCASE LISTINGS DROVE ON AVERAGE²:

75%

more page views

compared to non-Showcase listings on Zillow.

68%
more saves

compared to non-Showcase listings on Zillow.

75%

more shares

compared to non-Showcase listings on Zillow.

zillow showcase agent profile

YOUR LISTING PRESENTATION CAN NOW WIN AGAINST COMPETITION

Bring something unique to your sellers by joining the select group of agents with access to Listing Showcase. Offer a high-performing marketing solution that's stacked with ways to expand the awareness of their home and your brand on popular locations across Zillow, the most visited online real estate network in the U.S.3

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BUILD YOUR BUSINESS WITH THE POWER AND REACH OF ZILLOW

You've never seen a listing quite like this before. Get the next-generation of listings on Zillow with an elevated, media-forward design. It's packed with astonishing performance from prioritized placement in search results to dedicated email blasts. It’s the ultimate marketing solution that puts your business on full display.

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showcase experience on zillow mobile device

SELL HOMES FOR MORE MONEY, FASTER**

Imagine if you could tell sellers that you can sell their home for more money and faster. With Showcase, it gets real. **Showcase listings are 20% more likely to go pending the first 14 days4 and sell for 2% more━that's over $9,000 on an average house5.

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AND IT'S ALL ABOUT WINNING MORE LISTINGS

How about 20% more listings? Showcase agents are winning 20% more listings than similar non-Showcase agents1.  That's some outsized performance that fits right into your business. 

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LISTING SHOWCASE FEATURES

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Exclusivity - showcase is designed to be only 10% of listings in a market

Limited number of listings per market

Limited number of listings per market

Prominent agent branding

Prominent listing agent branding

Amplified personalized search

Amplified Exposure in Personalized Zillow Searches

AI powered innovation

AI-Powered Immersive Visuals and Innovative Listing Design

Connect with interested shoppers

Easy contact from interested shoppers

Eye-catching icons

Eye-Catching Icons and Markers in Zillow Search

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Teams-friendly functionality

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available in zillow immerse app on Apple Vision Pro

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Days on Zillow
The number of days a property has been listed for sale, up until it goes pending.

page_views

Total page views
The total number of times your Showcase listing has been viewed since it went live, including repeat page views by the same unique user. It also shows the trend compared to similar listings.

saves

Total saves
The number of times users have saved your listing. The dashboard also displays a comparison to saves of similar non-Showcase listings.

shares

Total shares
The total number of times users have shared your listing. The dashboard also displays a comparison to similar non-Showcase listings.

Note: Showcase listing performance is compared with similar For Sale By Agent listings on Zillow that don’t use Showcase. This includes nearby homes with similar property type, price range and other search criteria.

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Insights

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Buyers viewing your listing
This graph displays the total number of page views since your Showcase listing went live on Zillow and compares it to the average number of page views on similar non-Showcase listings. This allows you to track the level of interest in the home over the life of the listing.

Note: A green break indicates the period of time during which a listing was removed from the market.

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Buyers engaging with your listing
This graph shows how your listing activity, including page views, saves, and shares, compares to the average performance of similar listings. These metrics can be used to highlight the effectiveness of your Showcase listing in future listing presentations and other marketing.

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Email engagement
The number of emails delivered shows how many potential buyers or sellers have received information about the listing. The number of emails opened reflects the total number of recipients who opened your email.
Note: Open rates are reported by third-party email processors and may vary.

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Views by state/city
These charts break down buyer activity by location to help you understand local demand.

FAQ

What are Showcase listing performance insights?

Showcase listing performance insights help agents understand how their Showcase listing is performing relative to the market. Agents can see comparisons to similar non-Showcase listings on Zillow, view shopper activity by location, and track how the listing is performing over time. Agents can also access a downloadable report to make it easy to share the data with their sellers to keep them informed.

Why can’t I see my Showcase listing performance insights?

We are still in the early days of providing Showcase listing performance insights and are continuing to test and improve the feature. In some instances, data for a Showcase listing doesn't come through as expected and performance insights can't be displayed. If you have questions about a particular Showcase listing, please contact our support team directly at 888-367-4009 or support@showingtimeplus.com. 

How do you define similar listings when compared to Showcase listings?

Showcase listing performance is evaluated against other non-Showcase listings (For Sale By Agent listings) on Zillow. This includes nearby homes with similar property type, price ranges and other search criteria.

When can I expect to see aggregated Showcase performance at the agent, workspace and enterprise levels?

We know this is a highly requested feature and our goal is to launch this functionality soon.

Can I share the Showcase performance metrics with my sellers?

Yes! We encourage you to download and share this data with your sellers. To do this, click “Share report” in the top right corner of the Overall performance section.

Why is my Showcase listing underperforming?

Showcase listings receive amplified exposure on Zillow to get your listing in front of more shoppers, but listing performance and outcomes are influenced by a number of factors, including local market dynamics, seasonality, and listing price. Showcase performance data is designed to keep you and your seller informed and can be a good starting point with sellers should conversations about listing strategy be necessary.